Targeting Muslim audiences across Indonesia, TotalCare proudly launched as the nation’s first halal-certified mouthwash. We brought this message to life through a dramatic-comedy TVC that connects with everyday values and humor familiar to our audience.

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Featuring look-alike performers of Mamah Dedeh (a beloved religious figure) and Didi Kempot (a legendary musician), the film delivers both warmth and wit. The storytelling is wrapped in the nostalgic tone of “Jagalah Hati,” one of Indonesia’s most iconic Islamic songs, creating an emotional and memorable brand moment.