Have an
AICE day
Established in 2015, AICE create growing positive selling in ice cream market. Three years later they have a plan to make a new umbrella campaign direction to strengthen their market and give connection to their customer. Agency response with brand philosophy AICE "HAVE AN AICE DAY" means AICE a brand that brings the new kind of happiness and cheerfulness for Indonesia people. That philosophy also become AICE slogan. We use #AICEinAja as the tagline.
2018, they launched new campaign with several version TV commercial for the first time. The other task is how to make Indonesian people can spell "AICE" brand in right way as you say "ais" not 'a-i-c-e' or 'ai-ce'. As official sponsorship of Asian Games 2018, it's the big opportunity for AICE to get more attention in public. ​​​​​​​
Agency: Y&R Indonesia
Year: 2018
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