Camel Mild

Under the campaign "Together Whatever" we launch advertising communication through TV Commercial. The story itself is about a group of friend who can hack to keep enjoying the time even in difficult time.

We also create Camel Iconography, a design identity inspired by the iconic logo Camel. The Icon is adjustable, dynamic, and responsive to the current issues and target audience. It's unique that we can show the brand without telling the brand's name.

Agency: Y&R Indonesia

Year: 2017

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