Inspired by the Australian Aboriginal weapon, the boomerang. This weapon is simple but unique, because the owner can get the weapon back even though it has been thrown far away.

 

We try to use this analogy as a Prima SDM branding concept. Because basically service is about what we give wholeheartedly, we throw it at many people by providing excellent service. At the end, all of this will provide good feedback for UGM Human Resources Department, especially for the UGM campus as a whole. This feedback provides a close relationship between the servant and the served, like a boomerang weapon and its master.